Megan Moroney has unveiled her debut fragrance, Calliope, marking her first venture into the beauty industry. Created in partnership with Scent Beauty, Inc., the perfume was announced as Moroney’s highly anticipated Cloud 9 Tour arrived in New York City, giving fans an early look at the singer’s latest creative project. Calliope draws inspiration from Greek mythology and Japanese art Named after Calliope, the Greek muse of epic poetry whose name means “beautiful-voiced”, the fragrance reflects Moroney’s reputation for heartfelt songwriting and emotional honesty. The perfume is presented in a heart-shaped bottle, while its design is also inspired by the Japanese art of kintsugi, the centuries-old practice of repairing broken pottery with gold or silver to celebrate, rather than conceal, its imperfections. Moroney said: “I’ve spent the last year and a half hand crafting Calliope, my debut fragrance. The heart-shaped bottle felt very me, of course. But beyond the heart, it’s inspired by the Japanese art of kintsugi—the centuries-old practice of repairing broken pottery with gold or silver, embracing its’ cracks rather than hiding them. “It’s a reminder that our imperfections and experiences become part of what makes us unique. For me, my songs are sometimes the most broken pieces reshaped into something that I’ve seen heal me and so many of you. “The fragrance itself is fresh, effortless, and meant to be an everyday signature. On the back of the bottle, I added the handwritten lyrics ‘You Shine’ because I truly believe the world can be hard on beautiful things. “The most beautiful things come from broken pieces, and I hope this fragrance serves as a reminder that your light shines even brighter because of everything you’ve been through.” Scent Beauty celebrates partnership with Megan Moroney Steve Mormoris, Chief Executive Officer of Scent Beauty, Inc., said: “With Calliope, we sought to capture a fragrance that feels personal, aspirational and unmistakably Megan. “As an influential break-out artist and influencer of her generation, Scent Beauty was thrilled to partner with Moroney to develop her signature fragrance.” Calliope is available in four formats, including a 100ml bottle, a 30ml bottle, a 10ml travel size and a body mist. The fragrance is available now through FragrancebyMeganMoroney.com and ScentBeauty.com before arriving in selected US retailers, including Walmart, JCPenney, CVS and Urban Outfitters, on 15 August. Fans in the UK will be able to purchase Calliope exclusively through Superdrug from 1 September.
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