Morgan Wallen's reign extended beyond the stage: He secured 5 of the top 10 spots on the year-end Billboard Country Streaming chart, including the top spot with "Last Night." Moreover, 4 of the top 10 spots on the Hot Country chart were claimed by his tracks. His One Thing At A Time double album stood as the top country album, preceding his 2021 release, Dangerous: The Double Album, which secured the second position.
Last year, when Luke Combs was questioned about the biggest artist in country music, he confidently mentioned it might be either himself or Morgan Wallen.
Truthfully, it's a reasonable assessment. Both artists have been reigning on the charts with multiple number one hits in the past year. Furthermore, their massively successful sold-out stadium tours have taken them across the globe.
However, when analyzing the numbers, one of them outshone all other country music tours.
Morgan Wallen's One Night At A Time tour triumphed as the top country tour in Billboard Boxscore's year-end list, amassing a staggering $230 million in 2023.
Spanning 44 shows, Morgan's tour gathered a total attendance of 1,325,792, averaging over 30,000 attendees at each tour stop.
In the second position was Luke Combs, whose global tour grossed $133 million, nearly $100 million less than Morgan's tour. Surprisingly, with fewer shows—only 42—Luke drew in 1.4 million fans, averaging nearly 34,000 per show.
However, the most striking feat belonged to the artist in third place. George Strait, despite performing only 11 shows (a quarter of Luke and Morgan's performances), managed to amass nearly as much as Luke with $107 million.
Completing the top 5 tours were Shania Twain's Queen of Me Tour, bringing in nearly $85 million, and Eric Church with his Outsiders Revival Tour at over $50 million.
Morgan Wallen's dominance across various metrics is unequivocal and continues to reign supreme in the country music domain.